ORLANDO, FLORIDA — #20 DMA

Originally the citrus growing capital of the U.S., this Central Florida city is better known for its many theme parks – with Walt Disney World the largest. Known as the “Family Entertainment Capital of the World”, Orlando is one of the most visited destinations in the United States with a strong service economy and a median household income of $47,214.

Orlando Sentinel’s Portfolio
Reaches 1.2+ million consumers each week, 42% market coverage

Source: 2011 Scarborough Release 1; 2010 Claritas

PRINT PORTFOLIO

Orlando Sentinel
Orlando’s most trusted and widely read newspaper.

 • Circulation: 187,841 (Daily) – 287,845 (Sunday)
 • Audience: 504,411 (Daily) – 860,676 (Sunday)

El Sentinel
Central Florida’s premier Spanish-language publication distributed in densely populated Latino areas of Orlando.

 • Distribution: 100,000 (Saturday – 85% home delivered, 15% targeted newsstands)

Axis Magazine
Orlando’s monthly entertainment resource.

 • Distribution: 25,000 (Monthly)

Print Portfolio Source: ABC Publisher’s Statement, March 2011; 2011 Scarborough Release 1

ONLINE PORTFOLIO

orlandosentinel.com
The #1 local news and information website in Central Florida.

 • Average Monthly UVs: 1.6 million – 6 month average
 • Average Monthly PVs: 40.4 million – 6 month average

orlandosentinel.com/elsentinel
Informs Central Florida Latinos with the latest news and information.

Online Portfolio Source: Nielsen NetView and Omniture, November 2010-April 2011

MOBILE PORTFOLIO

Reaching the on-the-go Orlando audience.

mobile.orlandosentinel.com

 • Average Monthly UVs: 209,952 – 6 month average
 • Average Monthly PVs: 1.8 million – 6 month average

mobile.sentinelvarsity.com

Mobile apps are also available for iPhone, Android and Blackberry platforms. Coming soon to iPad.

Mobile Portfolio Source: Nielsen NetView and Omniture, November 2010-April 2011

EVENTS PORTFOLIO

Pretty in Pink Martini Party
Tie-in with Breast Cancer Awareness Month, this party with a purpose takes over the Plaza in downtown Orlando.

Orlando Top 100 Companies for Working Families
Celebration of the top companies in Orlando; now in its 17th year.

10+ Events Each Year
Contact your T365 sales representative for a complete list.

OTHER OPPORTUNITIES

Tribune Direct
Full-service, direct marketing opportunities including strategy, analytics, creative execution and measurement.

Email Opportunities
Utilize an opt-in database of over four million registered users to deliver valuable, targeted audience.