LA is the new center of influence.  It is America’s #1 international trade market with shipping lanes as crowded as its freeways. It’s where 224 languages are spoken. It’s more “wired” than New York or Chicago and filled with technophiles and “early adopters”. The prestige - and power - of Hollywood is undisputed, influencing style and trends worldwide. 

If residents buy it, wear it or use it, the world follows.  If you’re looking to launch or grow a brand, you must win L.A.

Los Angeles’ total population is expected to increase by 7.6% in the next five years—an additional 1.4 million consumers.  As the nation’s second largest DMA, LA is home to almost half of California’s total population.

• Total population: 18.1 million
  
• Total households: 5.8 million

In 2007…

• Taxable retail sales in the DMA totaled more than $276 billion (#2 overall).
  
• In terms of GDP, if the LA DMA were a nation, it would rank 15th in the world.
• Retail sales are projected to grow by 21% over the next 5 years.

Tribune 365 brings national brands to the LA DMA in print, online, and broadcast.

Source:  2007 Demographics USA, 2007-2008 Economic Forecast and Industry Outlook,
Los Angeles Economic Development Corp.