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Hoy is the leading Spanish-language tabloid reaching Hispanic readers during the week. Strategically distributed Monday through Friday in Chicago and Los Angeles, Hoy reaches Hispanics at home, at work and during their commutes. Hoy-LA has an average weekday reach of 159,000 and Hoy-Chicago an average weekday reach of 115,000. Both products are dedicated to providing Spanish-dominant Hispanics with engaging, entertaining news and information to help them build successful lives, serve as their advocate, and assist them in maintaining a link to their culture.
Source: 2008 Los Angeles Scarborough Release 2 Study; Gallup Poll of Media Usage-Chicago © 2007 |
