Tribune365 offers a wide variety of syndicated, secondary, primary and custom research services to help advertisers develop, measure and maximize marketing efforts.

SYNDICATED RESEARCH

• MRI: Demographic, psychographic, media and product usage data
• Scarborough: Local newspaper audience data
• ABC: Newspaper circulation data
• Claritas/PRIZM: Category expenditure and demographic data analyzed by DMA, NDM, county or zip code level
• TNS: Advertising expenditures and competitive creative
• Nielsen Netview: Online metrics such as unique visitors and page views
• Nielsen @Plan: Online behavior information
• Omniture: T365 site information measuring page views, time spent on sites and other destinations within T365 sites

SECONDARY RESEARCH

• Lexis/Nexis: Published articles and stories based on search criteria
• Iconoculture: Consumer insights, research and trend data
• Morrison & Abraham: Industry and company profiles

PRIMARY RESEARCH

Qualitative:

• Focus Groups
• One-On-Ones
• Online Focus Blogs

Quantitative:

• Online/Phone Surveys (B2C + B2B)

CUSTOM RESEARCH

Database Tools:

• Emerald City: Addresses customer desire in terms of media and develops integrated media solutions based on client input
• Direct Delivery Plus/Preprint Optimization: Recommends most cost-efficient combination of geography and preprint products to maximize ROI

Ad Testing:

• RAM: Print ad testing tool using online panels to measure awareness, creative appeal, recall and effectiveness of ads
• MAGID Toolset: Results-oriented interviews uncovering specific results to campaigns in terms of awareness and purchase intent

Contact your T365 account executive for more details.