Tribune365 offers a wide variety of syndicated, secondary, primary and custom research services to help advertisers develop, measure and maximize marketing efforts.
SYNDICATED RESEARCH
- MRI: Demographic, psychographic, media and product usage data
- Scarborough: Local newspaper audience data
- ABC: Newspaper circulation data
- Claritas/PRIZM: Category expenditure and demographic data analyzed by DMA, NDM, county or zip code level
- TNS: Advertising expenditures and competitive creative
- Nielsen Netview: Online metrics such as unique visitors and page views
- Nielsen @Plan: Online behavior information
- Omniture: T365 site information measuring page views, time spent on sites and other destinations within T365 sites
SECONDARY RESEARCH
- Lexis/Nexis: Published articles and stories based on search criteria
- Iconoculture: Consumer insights, research and trend data
- Morrison & Abraham: Industry and company profiles
PRIMARY RESEARCH
Qualitative:
- Focus Groups
- One-On-Ones
- Online Focus Blogs
Quantitative:
- Online/Phone Surveys (B2C + B2B)
CUSTOM RESEARCH
Database Tools:
- Emerald City: Addresses customer desire in terms of media and develops integrated media solutions based on client input
- Direct Delivery Plus/Preprint Optimization: Recommends most cost-efficient combination of geography and preprint products to maximize ROI
Ad Testing:
- RAM: Print ad testing tool using online panels to measure awareness, creative appeal, recall and effectiveness of ads
- MAGID Toolset: Results-oriented interviews uncovering specific results to campaigns in terms of awareness and purchase intent
Contact your T365 account executive for more details.
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