BALTIMORE, MARYLAND — #27 DMA

Baltimore is a major U.S. seaport, situated closer to key Midwestern markets than any other large seaport on the East Coast. Once an industrial town with an economic base in manufacturing, Baltimore’s economy has shifted primarily to the service sector and is home to a diverse, educated population with a median income of $66,877.

The Baltimore Sun’s Portfolio
Reaches 1.1+ million consumers each week, 50% market coverage

Source: Source: 2011 Scarborough Release 1; 2010 Claritas

PRINT PORTFOLIO

The Baltimore Sun
Baltimore’s most trusted and widely-read newspaper.

 • Circulation: 195,561 (Daily) – 343,552 (Sunday)
 • Audience: 463,645 (Daily) – 768,702 (Sunday)

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Reaches the younger, urban audience with the latest news, sports and entertainment.

 • Distribution: 85,000 (Wednesday)

Chesapeake Home + Living Magazine
The ultimate regional print resource for a more beautiful, comfortable and efficient home.

 • Home Distribution: 62,723

Print Portfolio Source: ABC Publisher’s Statement, March 2011, December 2010; 2011 Scarborough Release 1

ONLINE PORTFOLIO

baltimoresun.com
The #1 local news and information website in Maryland.

 • Average Monthly UVs: 1.5 million – 6 month average
 • Average Monthly PVs: 39.5 million – 6 month average

bthesite.com
The latest Baltimore buzz, entertainment and trends blogs, photos and videos reaching the young, cosmopolitan audience.

chesapeakehome.com
Presents ideas and inspiration for improving your home and lifestyle as well as examples of great designs for every budget.

dc50tv.com
Keeps DC current with the latest in news, weather, sports and celebrity reports.

Online Portfolio Source: Nielsen NetView and Omniture, November 2010-April 2011

MOBILE PORTFOLIO

Reaching the on-the-go Baltimore audience.

mobile.baltimoresun.com

 • Average Monthly UVs: 285,606 – 6 month average
 • Average Monthly PVs: 2.3 million – 6 month average

mobile.bthesite.com

Mobile apps are also available for iPhone, Android and Blackberry platforms. Coming soon to iPad.

Mobile Portfolio Source: Nielsen NetView and Omniture, November 2010-April 2011

BROADCAST PORTFOLIO

WDCW (CW50)
Washington DC’s home to the CW network.

EVENTS PORTFOLIO

Bennett’s Curse Haunted House
Established haunted attraction that was voted as a “must see” by the Travel Channel.

Honfest
Annual weekend festival celebrating the quirkiness of Baltimore.

10+ Events Each Year
Contact your T365 sales representative for a complete list.

OTHER OPPORTUNITIES

Tribune Direct
Full-service, direct marketing opportunities including strategy, analytics, creative execution and measurement.

Email Opportunities
Utilize an opt-in database of over four million registered users to deliver valuable, targeted audience.