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Sun Sentinel
AUDIENCE PROFILE
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MARKET PROFILE SOUTH FLORIDA
|
| Population, Adults 18+ |
| Median Age |
| Median HHI |
|
| Households |
| Total Effective Buying Income |
| EBI Index |
|
|
| White |
| African-American |
| Asian |
| Hispanic |
| Other |
|
| College Educated |
| Employed |
| Own Home |
|
|
| Weekly Cume Audience of Tribune Properties: Adults 18+ |
|
| % Coverage |
|
4,737,500 |
| 48 |
| $55,505 |
|
2,352,640 |
| $133,020,157,500 |
105 |
|
| 47% |
| 14% |
| 1% |
| 36% |
| 3% |
|
| 52% |
| 61% |
| 72% |
|
|
1,687,900
|
|
| 35.6% |
|
 |
Measurements include: 5x daily newspaper, 1x Sunday newspaper, visited website in past week, weekly cume viewership M-SU 5A-2A South Florida = Miami/Ft Lauderdale + West Palm Beach DMAs Source: 2008 Scarborough, Release 2; Miami/Ft Lauderdale DMA + West Palm Beach DMA; 2007 Claritas |
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