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the morning call
AUDIENCE PROFILE
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MARKET PROFILE PHILADELPHIA
|
| Population, Adults 18+ |
| Median Age |
| Median HHI |
|
| Households |
| Total Effective Buying Income |
| EBI Index |
|
|
White |
| African-American |
| Asian |
| Hispanic |
| Other |
|
| College Educated |
| Employed |
| Own Home |
|
|
| Weekly Cume Audience of Tribune Properties: Adults 18+ |
|
| % Coverage |
|
6,192,500 |
| 46 |
| $66,088 |
|
2,969,123 |
| $175,185,902,500 |
| 110 |
|
|
| 73% |
| 16% |
| 2% |
| 7% |
| 2% |
|
| 52% |
| 67% |
| 74% |
|
|
|
1,570,700 |
26.2% |
| |
|
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Tribune Properties
Morning Call, Mcall.com, WPHL
Source: 2008 Scarborough, Release 2; 2007 Claritas |
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