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  FIN DE SEMANA/HOY

CHICAGO AUDIENCE PROFILE
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LOS ANGELES AUDIENCE PROFILE
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MARKET PROFILE CHICAGO
Population, Adults 18+
Median Age
Median HHI
Households
Total Effective Buying Income
EBI Index
White
African-American
Asian
Hispanic
Other
College Educated
Employed
Own Home
Weekly Cume Audience of Tribune Properties: Adults 18+
% Coverage
7,317,400
44
$67,894
3,497,608
$216,190,372,500
115



63%
15%
3%
17%
3%
57%
68%
72%
                        
5,512,300
76.3%
Tribune Properties
Chicago Tribune, Hoy, RedEye, CT.com, WGN-TV, WGN-Radio
Source: 2008 Scarborough, Release 2; 2007 Claritas

MARKET PROFILE LOS ANGELES
Population, Adults 18+
Median Age
Median HHI
Households
Total Effective Buying Income
EBI Index
White
African-American
Asian
Hispanic
Other
College Educated
Employed
Own Home



Weekly Cume Audience of Tribune Properties: Adults 18+
% Coverage
13,240,800
43
$57,237
5,718,533
$341,503,500,000
$111
46%
6%
6%
39%
4%
54%
65%
57%
              
6,877,400
51.7%
Tribune Properties
L.A. Times, LATimes.com, Hoy, KTLA
Source: 2008 Scarborough, Release 2; 2007 Claritas