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AUDIENCE PROFILE
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ORLANDO
MARKET PROFILE
Population, Adults 18+
Median Age
Median HHI
Households
Total Effective Buying Income
EBI Index
White
African-American
Asian
Hispanic
Other
College Educated
Employed
Own Home
Weekly Cume Audience of Tribune Properties: Adults 18+
% Coverage
2,790,500
47
$49,593
1,419,628
$72,394,497,500
95

70%
11%
2%
14%
3%
55%
60%
79%
                    
1,240,500
43.9%
Tribune Properties
Orlando Sentinel, El Sentinel, Orlandosentinel.com, Elsentinel.com
Source: 2008 Scarborough, Release 2; 2007 Claritas


FORT LAUDERDALE/MIAMI
MARKET PROFILE
Population, Adults 18+
Median Age
Median HHI
Households
Total Effective Buying Income
EBI Index
White
African-American
Asian
Hispanic
Other
College Educated
Employed
Own Home
Weekly Cume Audience of Tribune Properties: Adults 18+
% Coverage
4,737,500
48
$55,505
2,352,640
$133,020,157,500
105
47%
14%
1%
36%
3%
53%
61%
73%


1,687,900
35.6%
Tribune Properties
Sun-Sentinel, el Sentinel, Sun-Sentinel.com, elSentinel.com, WSFL
Source: 2008 Scarborough, Release 2; 2007 Claritas