PHILADELPHIA / ALLENTOWN, PENNSYLVANIA — #4 DMA

The heart of American Independence and home to the Liberty Bell, Philadelphia and the Lehigh Valley are steeped in American tradition. Today, this area is home to a diverse and educated population with a median income of $57,758.

The Morning Call’s Portfolio
Reaches 1.9+ million consumers each week, 30% market coverage

Source: 2011 Scarborough Release 1; 2010 Claritas

PRINT PORTFOLIO

The Morning Call
The #1 source for news and information in the Lehigh Valley.

 • Circulation: 106,021 (Daily) – 122,009 (Sunday)
 • Audience: 213,558 (Daily) – 296,204 (Sunday)

The Morning Call Weekly
The latest Lehigh Valley news and information delivered to the most desirable households.

 • Distribution: 103,000 (Weekly) Non-subscriber

The Mix
Offers the latest entertainment, pop culture and lifestyle news and info plus weekly happenings and events.

 • Distribution: 15,000 (Weekly)

Print Portfolio Source: ABC Publisher’s Statement, March 2011; 2011 Scarborough Release 1

ONLINE PORTFOLIO

mcall.com
The #1 local news and information website in the Lehigh Valley.

 • Average Monthly UVs: 422,000 – 6 month average
 • Average Monthly PVs: 15.2 million – 6 month average

mcall.com/themix
Allentown’s source for nightlife, events and culture powered by Metromix.

myphl17.com
The latest news, sports, entertainment, deals and Phillies baseball.

Online Portfolio Source: Nielsen NetView and Omniture, November 2010-April 2011

MOBILE PORTFOLIO

Reaching the on-the-go Philadelphia/Allentown audience.

mobile.mcall.com

 • Average Monthly UVs: 52,652 – 6 month average
 • Average Monthly PVs: 819,745 – 6 month average

mobile.myphl17.com

Mobile apps are also available for iPhone, Android and Blackberry platforms. Coming soon to iPad.

Mobile Portfolio Source: Nielsen NetView and Omniture, November 2010-April 2011

BROADCAST PORTFOLIO

WPHL (MYPHL17)
Home of Phillies baseball and MY TV network.

EVENTS PORTFOLIO

Musikfest
This week-long festival is the most popular music event in the Lehigh Valley offering residents and out-of-towners the latest pop, rock and country acts in the U.S.

10+ Events Each Year
Contact your T365 sales representative for a complete list.

OTHER OPPORTUNITIES

Tribune Direct
Full-service, direct marketing opportunities including strategy, analytics, creative execution and measurement.

Email Opportunities
Utilize an opt-in database of over four million registered users to deliver valuable, targeted audience.